You can tell a lot about a brand by its graphic design and text choices. A product’s packaging, labels, and instructions reveal a lot about the company’s intentions and the audience it wants to draw in. Surprisingly, there’s always room for humor and wit—whether intentional or not.

Our team here at Bored Panda has compiled this list of the most unusual, creative, and funny product labels, instructions, logos, and signs, all for your enjoyment. They range from plain bad to the downright genius and weirdly creative, and the people who saw them couldn’t help but snap a pic. Keep scrolling for a good chuckle.

#1 Best Lotion Instructions Ever?

#2 This Is The Better Kind Of Clothing Label

#3 Accurate Soup Instructions

Brand identity and the balance between a product’s function and form are important.

Quality products need to work well if you want to make a profit, build customer loyalty, and strengthen your company’s reputation. But at the same time, visual cohesion and the impact from your graphic design choices are essential, too.

Your product’s packaging, logos, and labels are some of the first things that your customer will see. So, you have an opportunity to leave a positive impression with quality messaging… or push them away.

#4 The Legend On This Map

#5 To Read Instructions

#6 I Hate Shirts With Complicated Wash Instructions

In a nutshell, brand identity is the collection of ways that customers experience and perceive businesses.

Investopedia explains that this includes visual elements like logos, customer service interactions, and marketing messages.

#7 Am I Doing This Right?

#8 I Saw This On A Box. I Don't Know How To Lift It Like The Picture Said

#9 Well Duh

The most successful brands adapt their identity while keeping their core recognition. Furthermore, brand identity can help companies charge higher prices for their products or services, all while keeping their customers loyal.

In short, consistent brand messaging should align with business strategy if you are to boost your company’s financial performance. Brand identity should, ideally, be a core part of your overall business strategy from day one.

#10 Instructions For My New Undies, Just In Case

#11 Quite Possibly The Worst Instruction Manual I Have Ever Seen

#12 So I Wasn’t Supposed To Take Off My Underwear?

I got an MRI of my brain. Followed the directions exactly. Took off all of my clothes besides socks. Thought it was odd I had to go commando but whatever, followed the directions. Apparently that doesn’t include underwear, which resulted in the tech making me feel stupid and embarrassed for thinking it did after he saw me put my underwear in the locker, he made me go back to put them on.

As per Investopedia, some of the most common branding mistakes include inconsistent brand elements across channels, the promise-capability gap, insufficient employee training, failing to adapt to market shifts, and surface-level focus.

For instance, it would be a major mistake for a luxury brand to invest in premium packaging while neglecting its poorly designed website. Both areas need to be consistent.

#13 New Coffee Thermos. Instructions Unclear

#14 I Was Checking My Wife's New Mug For Dishwasher Instructions When I Found A Handy Tip From The Manufacturer

#15 Directions On My New Shampoo Bottle:

Meanwhile, brands need to make sure that they avoid making claims that they just can’t deliver. You have to have the capability that you promise in order to build trust with consumers.

Of course, none of this matters if your employees can't understand and meet the standards the brand wants. You need to provide proper training if you want quality.

Furthermore, companies must evolve alongside the changing wants and needs of their customer.

#16 My Friend Was Putting Together Her Furniture And This Was In The Instructions

#17 The Instructions For My New Dog Shampoo

#18 Life Is Full Of Confusion

If you cling too tightly to your company’s past, you miss out on future opportunities. And yet, you also want to keep your core values consistent and show continuity even as you change and adapt.

Whatever your brand identity, and as important as visual design is, you can’t just focus on the aesthetic side of things.

“Overemphasizing logos and ads while neglecting customer experience. Many retailers invest in store appearance but underinvest in staff training,” Investopedia warns.

#19 Instructions Unclear

#20 There's A Story Behind Every Warning

#21 Man For Toaster Instructions That's Pretty Specific

According to Mammoth Labels & Packaging, packaging labels create unique opportunities for companies to speak to their customers.

Labels help you sell the product, sure. But they can also increase brand loyalty and make your products easier for regular consumers to find and identify.

Labels are meant to convey information, yes, but they go further than that. They are your brand’s way of drawing in a specific target audience.

#22 On The Instructions Of My Hairdryer

#23 The Instructions For My New Bike Lamp Seem To Be Threatening Me

#24 Directions: Men Don't Need Directions

“The overall design of your labels has a dramatic impact on the consumer experience in the store and can be the difference of someone pulling your product off a store shelf or passing it along for something else.”

Naturally, the most successful brand logos can be recognized around the world, no matter what language the customers speak. The product packaging needs to work in lockstep with the logo, not against it.

#25 Instruction Manual For Home Improvement For The Snes

#26 Instructions Unclear

#27 The Product Title Seems To Be Contradicting The Rest Of The Label

Tell us what you think, Pandas! After you’ve upvoted your favorite pics, drop by the comments and join the conversation.

Which of these pics genuinely made you chuckle the most? Which images did you end up sending to your family, friends, or coworkers?

What brands and logos do you generally trust the most, and why?

Meanwhile, what are the funniest, weirdest, or most creative labels, instructions, and signs you’ve recently spotted? Tell us all about it. Feel free to share any photos if you have ‘em.