Kim Kardashian is facing fierce backlash after customers revealed the contents of her $148 SKIMS advent calendar, with furious shoppers accusing the reality star of charging luxury prices for items they compared to “Temu junk.”
The 46-year-old entrepreneur’s holiday offering was ridiculed online after a viral TikTok unboxing showed that the expensive set contained hair ties, bobby pins, keychains and other small accessories.
“Kimberly, you’re genuinely about to piss me off,” the woman behind the video complained as she opened the calendar’s 12 compartments.
“This is way too expensive.”
The recording has accumulated more than 45 million views, with viewers comparing the collection to items found between car seats and discarded household clutter.
Customers were furious after discovering what was inside Kardashian’s $148 advent calendar
The controversy surrounds the SKIMS Accessories Advent Calendar, which launched on October 29 as part of Kardashian’s 2026 holiday collection.
The limited-edition product contains 12 compartments, each concealing a small accessory, meaning customers pay approximately $12.33 per surprise.
In a TikTok video that circulated widely in early November, a woman opened the entire calendar and became increasingly frustrated as she discovered its contents.
The first compartment contained a bear keychain, followed by three hair elastics on day two and a three-pack of satin scrunchies on day three.
Day four offered three bobby pins, while day five contained a SKIMS-branded squishy toy.
The remaining compartments included two hair clips, two bra-elastic headbands, another three-pack of bobby pins, a comb keychain and a logo keychain.
Day 11 contained another three-pack of satin scrunchies, while the final compartment revealed a faux-fur compact mirror keychain.
There were no bras, underwear, pajamas or other clothing items included in the set.
“What is this? A bra strap made into a hair tie?” the woman asked during the unboxing.
As she continued opening the compartments, her disappointment became increasingly apparent.
“Perfect. More SKIMS bobby pins. The red ones. I wanted that so bad,” she remarked sarcastically.
With only one compartment remaining, the TikToker expressed hope that the final item would justify the price.
“And it better be made of gold,” she said.
Instead, she discovered a furry mirror keychain.
Social media users compared the calendar’s contents to junk found around the house
The unboxing attracted thousands of comments questioning whether the accessories were worth anything close to their $148 price tag.
“$150 is wild for maybe $20 worth of stuff,” one viewer complained.
Another described the products as “basically everything that falls between my car seats.”
Some compared the collection to the forgotten contents of a junk drawer, while others suggested Kardashian had simply gathered inexpensive accessories and placed them inside decorative packaging.
Other commenters thanked the TikTok creator for documenting her experience, arguing that the footage would discourage additional purchases.
“They played in your face girl but you just saved so many people money,” one person wrote.
However, not everyone believed the backlash was justified.
One commenter pointed out that SKIMS had already published the calendar’s contents on its website, suggesting that buyers should have known what they were purchasing.
“It literally tells you what’s inside,” they argued. “No way these people didn’t know. This is to build their social media views as every pretend outrage is today.”
The SKIMS calendar was already being criticized before the viral unboxing
On October 30, just one day after the collection launched, a review published by Find Subscription Boxes questioned the product’s value, describing it as a gift better suited to dedicated SKIMS fans than shoppers seeking a bargain.
The criticism became more pointed by November 3, when Reddit users started ridiculing the calendar’s contents.
“Not even a full pack of plain hair ties is taking me out,” one person complained.
The earlier criticism also drew attention to SKIMS’ previous holiday offering.
In 2025, the company introduced a $450 Panty Advent Calendar containing 25 pairs of limited-edition underwear.
Unlike this year’s $148 accessories collection, that calendar included actual products from the brand’s signature clothing range.
The previous calendar was also discounted to $225 during a November 27 promotion.
Kardashian previously called the advent calendar one of her favorite holiday products
The controversy comes just days after Kardashian promoted the collection in an October 29 interview with ELLE.
The reality star appeared in a holiday campaign alongside her sisters Kourtney, Khloé, Kendall and Kylie, photographed by Nadia Lee Cohen.
The collection featured seasonal pajamas, loungewear, underwear and gifts, alongside the accessories calendar.
Kardashian specifically identified the calendar as one of her favorite offerings.
“I love the excitement of counting down to the holidays, and it’s such a fun way to surprise someone with a new gift every day,” she said.
The entrepreneur also discussed the importance of holiday traditions to her family, explaining that bringing her sisters together for the campaign had been particularly meaningful.
The new backlash is not the first controversy involving SKIMS, which Kardashian founded in 2019.
To share one example, in October 2025, the company attracted criticism for its “Ultimate Bush” collection, featuring underwear decorated with synthetic hair in different shades and textures.
“I just googled the date to make sure it’s not April 1,” one commenter wrote at the time.
“Straight up disrespectful,” a reader wrote
